I am honestly getting tired of the fake professional vibe on LinkedIn lately

Watching the feed turn into a ghost town of automation

I opened my LinkedIn app this morning while waiting for my iced Americano at a local cafe. It cost about 4,500 won, which is standard, but the time I spent scrolling through my feed felt significantly more expensive in terms of patience. Everything looks the same lately. I see these long, winding posts about ‘hustle’ or ‘industry insights’ that feel like they were spat out by a machine in seconds. Apparently, LinkedIn is even trying to add a ‘Seems like AI slop’ button now to hide this garbage. I found the button on my own app, just a few clicks away behind those three little dots, but I wonder if it actually changes anything. It feels like we are all just shouting into a digital void where nobody is really listening, just waiting for their turn to paste another AI-generated epiphany.

Trying to figure out why we even keep doing this

There was a time when I thought keeping my profile active was a secret weapon for finding work. I remember back when people actually shared real project updates, maybe a photo of a team launch or a genuine struggle they had with a piece of code. Now, you have companies like Rozaic Labs popping up with zero website, no public presence, and suddenly they are the talk of the town because of some back-channel connection to Intel. Meanwhile, I am here wondering why I bother updating my employment history every six months. It feels like the real career moves are still happening in rooms I am not invited to, while the rest of us are left to curate these polished, lifeless versions of our work lives for an algorithm that probably does not even care.

The weird performance of sounding professional

I saw a post today from a CPO—Hari Srinivasan—talking about how AI content is ruining the networking aspect of the platform. The irony is, half the comments under his post sounded exactly like they were written by the same AI he was criticizing. It is this bizarre loop. People are so desperate to appear ‘thought-leading’ or ‘proactive’ that they outsource their own voice to a chatbot. I have seen tech CEOs posting about 10x speed optimizations for models like Solar Open2, showing off games running at 300 tokens per second, and yet, the discourse surrounding these feats feels remarkably stagnant. It is all buzzwords and excitement that somehow feels devoid of any human pulse.

Why I am becoming less convinced about personal branding

Someone reached out to me recently about an app called Outerview that helps ‘busy experts’ turn their thoughts into LinkedIn content. That is exactly the problem. If we have to pay or use an app just to sound like an expert, are we actually experts? I have been struggling with the idea that maybe I should just delete the app and see what happens. The platform reports massive revenue—Microsoft is pulling in 90 billion dollars a quarter, with LinkedIn revenue up 12 percent—but the actual utility for someone like me feels like it has peaked and is now rapidly sliding down into a pile of synthetic noise.

Dealing with the quiet uncertainty of it all

I did not end up posting anything today. I just clicked through the notifications, saw a few people I worked with five years ago liking some generic post about ‘leadership,’ and closed the window. It is weird how I feel this strange pressure to remain ‘present’ on the platform even though I find it increasingly grating. I might eventually disable my account, but then again, what if I miss out on that one weird connection that leads to something tangible? It is a gamble, I guess. Or maybe it is just a waste of time. I am still not sure, and honestly, staring at the screen for twenty minutes did not help me find the answer.